CPG BRAND CAMPAIGN PROPOSAL

Click here to view proposal
Mock 1 add-it flow
Mock 2 aware flow
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Working for an ad agency, I design UX ad campaigns in new, function focused, mobile app environments for household name brands, then communicate those designs and ad campaigns to stakeholders through a proposal from a RFP. The goal is to show stakeholders what I’m capable of, and how I can turn their RFP into reality. This process begins with a UX flow mockup that articulates how their brand item will show up on a shopping app. (Mock 1)

Using the client’s assets and style guide to promote the items they wish to showcase in the ad based on the RFP, I create banner and native ads to fit several different grocery app styles (the app Buy Me a Pie! is shown here.) The goal with these ads is to target users who are using shopping apps to add these items from the ad to their shopping “list” as shown in Mock 1. But for stakeholders, it’s to mock up how copy and imagery I create around their brand assets will translate to a mobile environment.

This is accomplished two ways: native ads, (shown here in the app Buy Me a Pie!) which pop up while the user is shopping on a grocery app with the CTA “Add to List.” This is an in-app tactic. The out-of-app tactic uses banner ads (shown in Mock 1) which pop up when the shopper is using something other than a shopping app (in this case, the fictitious app “Simply” is shown to illustrate this) and will route the user to a shopping app, where the item is automatically added to whatever list they may be using.

Aware campaigns, which allow the user to become familiarized with brands and products they may not have heard of before, is another facet to proposal work. An awareness ad for this brand is shown in Mock 2. It is the same technique as the “add-it,” but will route the shopper to the client’s brand landing page, where the shopper can learn more about the product or recipes using the product.

This is a mockup for stakeholders that is wrapped into a PDF report for the client. If the content is approved, it moves to ad production, where it becomes an ad campaign that runs on mobile apps all over the world, accessible to anyone who is using the shopping app.

All assets and logos are copyright the company/brand the ads were made for. For more projects like this, showcasing different brands I’ve designed ad campaigns and proposals for, click here.

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