FAVADO APP INTEGRATION
Add-it flow from inside the appAdd-it flow from outside the appAware flow
Add-it screen (left) and aware screens (center, right)
Banner ad 600×500 pixels showing a Nestle ad integrated with the Favado app
Working for an ad agency, I design UX ad campaigns in new, function focused, mobile app environments for household name brands, then communicate those designs and ad campaigns to stakeholders. This project was slightly different from my normal projects because instead of working with a single brand, I articulated how a shopping app called Favado would integrate our ad designs with their app branding. This process begins with a UX flow mockup that articulates how their brand item will show up on a shopping app. (In-app add-it, and out-of-app add-it, labeled above)
Using the client’s assets and style to promote the items they wished to showcase in the ad, I formatted the ad space to fit Favado specifically. The goal with these ads is to target users who are using the Favado app to add these items from the ad to their Favado “list”.
This is accomplished two ways: native ads, which pop up while the user is shopping on a grocery app with the CTA “Add to List.” This is an in-app tactic. Our out-of-app tactic uses banner ads (labeled above) which pop up when the shopper is using something other than a shopping app (in this case, the fictitious app “Simply” is shown to illustrate this) and will route the user to Favado, where the item is automatically added to Favado’s shopping list.
What begins as a mockup for stakeholders becomes an ad that runs on mobile apps all over the world, accessible to anyone who is using the shopping app.
Our agency also provides aware campaigns, which allow the user to become familiarized with brands and products they may not have heard of before. An awareness ad for this company is shown in the work labeled “aware flow.” It is the same technique as the “add-it,” but will route the shopper to the client’s brand landing page, where the shopper can learn more about the product.
All assets and logos are copyright the company/brand the ads were made for.